What is Twitter all about?
It's a platform wherein users share their thoughts, news, information and jokes in 140 characters of text or less. Twitter makes global communication cheap and measurable. Profiles are (usually) public — anyone in the world can see what you write, unless you elect to make your profile private. Users "follow" each other in order to keep tabs on and converse with specific people.
On Twitter, following someone is not necessarily an admission of friendship, but nonetheless affords interaction and conversation — at least in short bursts.
The first step is to understand and master the vernacular. There are certain words and jargon native to Twitter that you may already have heard in passing. These terms and their abbreviations (in parentheses) are essential for understanding the network.
- Tweet: A 140-character message.
- Retweet (RT): Re-sharing or giving credit to someone else's tweet.
- Feed: The stream of tweets you see on your homepage. It's comprised of updates from users you follow.
- Handle: Your username.
- Mention (@): A way to reference another user by his username in a tweet (e.g. @mashable). Users are notified when @mentioned. It's a way to conduct discussions with other users in a public realm.
- Direct Message (DM): A private, 140-character message between two people. You can decide whether to accept a Direct Message from any Twitter user, or only from users you are following.
You may only DM a user who follows you. - Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama). A hashtag is a discovery tool that allows others to find your tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time — even from people you don't follow.
Read on for the Twitter basics, but remember that Twitter is an experience. The more you use it, the more enjoyable and resourceful it will become. We hope you stick with it, as it can pay dividends in great conversation and personal connections with people around the world.
1. Signing Up
In order to engage in conversation, you must introduce yourself. By creating a handle (see glossary above) you can quickly describe who you are. A handle is essentially your address or calling card, and is how people will interact with you and include you in conversation.Your profile pic, header image and bio should also reflect who you are. Unless you're planning to create a satire or spoof account, you should use your actual picture and real name, so people feel more comfortable interacting with you.
The first thing you’ll need to do is create an account. Go to Twitter.com and using your email, sign up. Twitter will send you an email to confirm that your email is correct.
Now you’ll have to pick a username (don’t worry if you pick a name that you later regret. You can change your twitter account name down the road). If you’re creating a personal account, I suggest you try your real name first and if it’s taken then you can get creative from there. If you’re creating a brand account then try your best to find a name that represents your brand.
Once you pick your username Twitter will ask you for your phone number. Taking the time to authenticate your number with your Twitter account may save you a major headache in the future if you ever need to recover your account.
Next you’ll be given a mini tutorial of how to navigate Twitter. Don’t rush through this part if it’s your first rodeo.
They’ll ask you to pick some topics that are of interest to you so they can help you find people to follow. You can follow the people they suggest or search if you’re looking for someone specific. Don’t be shy when it comes to following people. This isn’t Facebook where the norm is to consider that person a “friend”. Following people who are of interest to you is totally normal and acceptable.
Setting Up Your Profile
Upload a headshot of yourself by clicking on the camera (you can be creative here but remember the goal is to connect with people so if your profile image is too abstract then others may have a hard time getting the sense that you’re a real person).Now you have the choice of connecting your Gmail, Outlook, Yahoo, or AOL if you want to easily search for your currents contacts on Twitter.
Next click on your headshot in the upper right hand corner and go to settings and begin checking to make sure that everything is set up accurately (time zone, protect your tweets, language, tweet location, etc…).
Email Notifications- Don’t forget to click on the tab that says email notifications because if you’re start getting really active on Twitter those emails can get very overwhelming/annoying.
Design- Twitter gives you the chance to show off a bit of your personality with design of your background. Don’t worry if you’re not an artistic person because they do have some themes you can choose from. If design is your thing, you may want to consider creating your own background.
Mobile- If you have a smartphone you’ll definitely want the Twitter app (iOS, Android). This will keep you up to date on what’s happening on your Twitter feed while you’re on the go.
2. Following and Followers
We once heard Twitter described as a crowded banquet hall. Picture people milling about, having conversations — some are snacking on delectable treats, some are staring at the ceiling. It's a lot to take in all at once, but if you hone in on a few people that seem interesting and start a genuine conversation, you might encounter a new and interesting network of contacts. Before you know it, you'll have a nice little group of people with common interests.Our advice is to follow your friends and people you know, at first. When you open your account, Twitter's algorithm doesn't know you very well, and thus, cannot logically suggest people for you to follow, just yet. (However, the company is trying to improve its suggestions feature.) It merely suggests random celebrities and other folks with thousands of followers. Therefore, following people you know will make your initial foray more worthwhile.Once you've squared away your username, photo and bio, you need to seek out people to follow. You can find them in a few different ways.
You may also want to explore people your friends are following to naturally increase your Twitter perspective.
Once you get rolling, Twitter will give you better follow suggestions, based on the industries/fields associated with your interests. With time, you'll become adept at discerning who is worth following and who is not. There's no set strategy for this — it's completely up to you and your own personal tastes. If someone follows you, there's no requirement to follow them. If someone is tweeting too much and clogging your feed, feel free to unfollow him immediately.
3. Entering the Fray
Now that you've been observing the updates and musings of those you follow, it's time to join the conversation. You could try to send a 140-character observation into the ether and hope someone sees it, but there's a better way to engage with people around your interests.The next time you see a particularly fascinating tweet, click "reply" and add your two cents.
Interacting with ordinary people is a great way to get the hang of the "@mention" (just use the "@" sign before that person's handle). Clicking "expand" or "view conversation" on a tweet will display all the responses that message received, including tweets from people you aren't following. You can see when someone follows or @mentions you in the @Connect tab at the top of the page. You might also notice a vertical blue line connecting some tweets. When two or more users you follow are involved in a conversation, Twitter automatically groups those messages together on your timeline, displayed chronologically from when the most recent tweet was sent. Up to three messages in the conversation will appear on your timeline, connected by the vertical line. If there are more than three messages in the conversation, click on any one to view the entire conversation.Interacting with ordinary people is a great way to get the hang of the "@mention"
Once you feel comfortable with these tools, it's time to start interacting with more influential Twitter users. Twitter gives you the power to directly connect with government officials, celebrities and cultural movers and shakers. By @mentioning specific people, the odds that they see your conversation increase drastically. Who knows? They might even respond or retweet to their own personal audiences.
4. Direct Communication
Another way to communicate with Twitter is through direct messaging (DM). The messages are private, between you and the receiver, but keep in mind what you say could still be leaked — so make sure whatever you send is something you'd feel comfortable having publicly posted.Since the network's debut, it was believed that a user had to be following you before you could send them a direct message. However, it was discovered in October 2013 that a feature in settings allowed users to choose whether they wanted to be able to receive messages from their followers, even if they didn't follow them back.
To enable the feature, go to settings and look under the "Accounts" section, where you should see a check box marked "Receive direct messages from any follower." At time of writing, the feature wasn't available for everyone. We'll update as more information becomes available.
5. Retweeting
Retweeting is a common way to share something interesting from someone you follow to your own set of followers. Pertinent information tends to spread virally via retweets. It's important to remember that a retweet should be thought of as quoting someone or citing a source.There are a couple of ways to retweet someone (see image below). You may choose to simply hit the retweet button that appears when you hover your mouse over someone else's tweet. When you click this button, the tweet will be sent to your set of followers, using the original tweeter's profile pic alongside a note that you have retweeted the post. Additionally, a small green icon will appear in the top-right corner of the tweet. This is illustrated in the top example of the picture below.
Another way of retweeting arose from the Twitter community itself. This way is a ever-so-slightly more labor intensive, but gives you the opportunity to comment on a tweet before you retweet it. Simply click to expand the tweet, copy and paste its text, and then create a new tweet by clicking the compose icon in the top-right of your profile page. Be sure to include the letters "RT" and the handle of the person who originally tweeted the information. (This is illustrated in the lower example in the picture below.) Notice that the tweet now appears in your timeline, with your profile pic and your comment before the original tweet.
Again, these are two ways to perform essentially the same action. It's up to you to determine when it's appropriate to include a comment in your RT.
6. Hashtags
Hashtags label and indicate the subject matter of certain conversations taking place on Twitter. The hashtag is represented by the number sign "#." Putting one of these little symbols in front of a word or phrase indicates a subject you think is worth talking about. The words you use after the hashtag become searchable because Twitter tracks them. That is to say, if you click on a particular hashtag, you'll be able to see all tweets that have also used that hashtag. It's a grouping mechanism that allows you to get the general public's sense about a specific topic or issue.This is a very convenient way to drop in on subjects as broad as #OrganicFood or as focused as #BehindTheLaunch. Feel free to create your own subjects — just make sure you don't use any spaces between words in a hashtag. The #Discover tab at the top of the page will display content and hashtags that might interest you, based on your own tweets.
7. Mobile Apps
Twitter is all about what's happening now. And let's face it: Not a ton of interesting things happen at your desk. That's why it's important to keep up with Twitter while you're on the go. Maybe you'll snap an excellent photo with your smartphone. Maybe a brilliant tweet will pop into your head while you're at the supermarket.Twitter is available on both iOS and Android devices.
We suggest using the official Twitter app first.When you're ready to try some advanced functionality, there are some great third-party apps.
8. Crafting Your Voice
Now that you're up and running, focus on being yourself and crafting your online beat. When you start to situate yourself as an expert in a specific subject area (for example, in comedy or politics), you'll notice that people will begin to follow you for advice and expertise. You may not know who they are, but that's perfectly acceptable. Twitter isn't about following people you already know; it's about engaging interesting people from all over the world.As you start building your "brand" on Twitter, think about why people are following or talking to you. Are you an expert in a particular industry? Are you opinionated? Funny? Do you share great news articles or interesting photos?
The bottom line: Be authentic and true to your values and you'll quickly become a valuable member of the Twitter community.
Following to Follower Ratio
This is an important ratio to be aware of on Twitter. Don’t become obsessed with it because then you’ll lose the true meaning of building a community on Twitter. As you can see on my @djthistle account, I have a Following:Follower ratio of 19,891 to 20,876. This means that more people follow me than I follow them. Which in the world of Twitter is a good thing. Why is that? Well simply put if you just simply follow a lot of people and not as many people follow you back then you’ll come across as looking like a spammer. Also, Twitter puts a limit of how many people you can follow. You’re allowed to follow 2000 people at first, and after that, they put up a wall. You’ll only be able to follow a certain percentage more than how many people follow you.With that said, at the beginning it can be difficult to grow your following so you should be active in following and connecting with like-minded people and industry leaders.
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